Senao Networks (EnGenius) Enstream App

Client

Senao Networks-EnGenius

Roles

UX strategy & design, Project lead, Branding, Art direction, Visual design, Research

Clickable Prototype: https://invis.io/WJF4B7Z23

Why is ENSTREAM unique?
This is the first product that EnGenius has ever created that combines live streaming modes and a surveillance mode. This is a 2 in 1 product to fulfill both monitoring and live streaming. The user will need to download the EnViewer app to activate the monitoring feature. The company is known for the provider of network switches and routers for enterprise level. They want to develop a product that could help the B2C market in the long-run.

The Problem
Real-time live streaming has been increasingly popular among younger generations, as well as for business use. EnGenius want to provide a better convenience and see if this product can be successful for a new B2C marketing strategy.

Hypothesis Statement
EnGenius believes that real-time live streaming can offer real-time user engagement and join a direct conversation with the influencer. It also gives an opportunity for a business to offer things such as live support, broadcasting, and Q&A sessions etc. The surveillance mode is another option depending on user preference. If we’re able to see our achievements and needs in the B2C market, then we know our marketing strategy is viable.

Product Comparison
We did a product research analysis from a live streaming app called, Mevo. Both products have similar functionality, but ENSTREAM has an option for Bluetooth connection and a monitoring mode.