App designed for iOS and Android.

Role: Project lead for UX development with R&D and Project Manager, App launch design, branding, logo design, UI Design

Clickable Prototype:

https://invis.io/WJF4B7Z23

Why is ENSTREAM unique?
This is the first product that EnGenius has ever created that combines live streaming modes and a surveillance mode. This is a 2 in 1 product to fulfill both monitoring and live streaming. The user will need to download the EnViewer app to activate the monitoring feature. The company is known for the provider of network switches and routers for enterprise level. They want to develop a product that could help the B2C market in the long-run.

The Problem
Real-time live streaming has been increasingly popular among younger generations, as well as for business use. EnGenius want to provide a better convenience and see if this product can be successful for a new B2C marketing strategy.

Hypothesis Statement
EnGenius believes that real-time live streaming can offer real-time user engagement and join a direct conversation with the influencer. It also gives an opportunity for a business to offer things such as live support, broadcasting, and Q&A sessions etc. The surveillance mode is another option depending on user preference. If we’re able to see our achievements and needs in the B2C market, then we know our marketing strategy is viable.

Product Comparison
We did a product research analysis from a live streaming app called, Mevo. Both products have similar functionality, but ENSTREAM has an option for Bluetooth connection and a monitoring mode.

10 weeks UX Project for General Assembly NYC

You can view the live prototype here: invis.io/4J7W004UG

MoodyFoody is an app that I developed during my User Experience Design class at General Assembly. It is a food discovery app that personalizes food suggesting experience and giving a fun way for the user to engage with music and food.

The Problem Many of us order food online where people are always busy and 'time is money.' With long working hours, this will affect them making decisions on ordering a meal and may delay food ordering and starve longer, therefore, not eating properly.

Hypothesis Statement I believe that people order food online for convenience. I can help them provide meal suggestions based on their selected mood or Spotify music playlist, which can help them suggest types of meals to order, giving the option to order on Seamless. Also, this will help them shorten order delays and less stressful for decision making. I’ll know I’m right if the app runs well on reviews and users sharing them on social media.

Usability Testing I got 4 colleagues and a friend to test my app and give me feedback. I asked each person to complete tasks such as: how to update their profile, how to look for help, how to order a meal. It was fascinating to find out that some of my assumptions were wrong, and some interesting patterns emerged.

Delightful things
- easy to use, relaxing, fun
- sharing on social platforms is good idea to promote the app
- clean look and modern

Painful things
- help page needs revison on language
- welcome page should pop up automatically to reduce clicking
 

Next Steps
The usability testing provided me with some great feedback for the app’s next iteration. My testers think I should include a page for a weekly dietary chart so they don’t need to browse the ‘library’ page for history. For the options of ID login and twitter login, testers think I should include options for Facebook login

EnGenius E-commerce website UXUI for Senao Networks.

Role: Wireframes, UI

Works include: Web graphics and design concept. Successfully launched in 2016.

Please visit website: https://treaties.un.org/

Role: photography, retouch, infographics, concept, color theory, UI

These internal content design graphics are created to help Nu Skin Greater China's Direct Sellers and Social Sellers improve online and offline product training and using these training materials to bring in new business opportunities. Themes for Q1 focuses on LumiSpa and Mother's Day promotion which includes product introduction, product impression, and technology.  

Role: Graphic concept, legal guideline, user research, journey maps

Data Gathering Method: 

Direct interview in groups and 1 on 1.

User Research Persona: 

Our team summarized feedbacks from 51 interviewers, including 15 social media users and came up with 2 personas:

the Millennials and Generation X. 

Some major points we've collected from the 2 categories:

Millennials:

• They use apps or online software to create assets but the tools are limited

• Maintains fan pages on Facebook, host Q&A, updates live stories and host online seminars

• Use Facebook and Instagram to promote Nu Skin products

• Performs online transactions which save time to meet clients

• The corporate legal guideline is hard to follow while creating digital assets

• Receives a lot of random friend requests and followers for Nu Skin product info

Generation X:

• Need to learn software programs thus can't create digital materials

• Unfamiliar with using social media platforms

• The current corporate materials lack consistency

• Prefer getting small samples so they can share it to clients

• Spends more time engaging with friends offline, some became Nu Skin product users

• The corporate legal guideline is hard to follow while creating assets

Building Journey Maps

Our team used sticky notes and categorized 51 user feedbacks into 6 phases: Learn, Brand, Attract, Share, Recruit and Train

The purpose is to come up with a social selling strategy to promote self-brand and bring in new business opportunities. This helps us to present it clearly to our stakeholders and executives about how user journey will look like for this strategy.

Millennials:

Generation X:

Millennials

The millennials use more social media post sharing and found that social selling often generates a higher selling point compare to offline selling. They share an average of 4 to 5 posts a day on social media. The social media posts are usually retouched or edited. In addition, it’s much more convenient to represent Nu Skin through social media posts and attracting new business. Most of the sales revenue comes from strangers.

Major pain point:

Social selling offers greater opportunity to bring in new partnerships, but harder to train new employees due to lack of online resource.

Generation X

Generation X generates most of the business through offline experiences. They share an average of 1 to 3 posts a day on social media. The social media posts are usually copied or shared from other accounts. Most of the sales revenue comes from friends.

Major pain point:

Hope to expand their business online, but is unfamiliar with managing social media accounts.

Q1 Strategy: Create digital assets for product training

The goal is to provide direct and social sellers an easy access to the corporate digital library. They can also use the graphics to build their own 1-page website and show it to potential product users or ones that are interested in joining Nu Skin.