Energy Focus Website
Client
Energy Focus
Roles
UX strategy & design, Branding, Art direction, Visual design, Research
Successfully launched in 2017
Please visit website: https://www.energyfocus.com/
Old Version
The old website was operated under WordPress with some back-end issues. The template was outdated and we decided to restructure the layout while doing the company rebrand.
New Version and Concept
New branding elements were applied for consistency. We wanted to distinguish ourselves from other traditional lighting companies, thus, the squared images and full-bleed headers would give a more modern look.