These internal content design graphics are created to help Nu Skin Greater China's Direct Sellers and Social Sellers improve online and offline product training and using these training materials to bring in new business opportunities. Themes for Q1 focuses on LumiSpa and Mother's Day promotion which includes product introduction, product impression, and technology.  

Role: Graphic concept, legal guideline, user research, journey maps

Data Gathering Method: 

Direct interview in groups and 1 on 1.

User Research Persona: 

Our team summarized feedbacks from 51 interviewers, including 15 social media users and came up with 2 personas:

the Millennials and Generation X. 

Some major points we've collected from the 2 categories:

Millennials:

• They use apps or online software to create assets but the tools are limited

• Maintains fan pages on Facebook, host Q&A, updates live stories and host online seminars

• Use Facebook and Instagram to promote Nu Skin products

• Performs online transactions which save time to meet clients

• The corporate legal guideline is hard to follow while creating digital assets

• Receives a lot of random friend requests and followers for Nu Skin product info

Generation X:

• Need to learn software programs thus can't create digital materials

• Unfamiliar with using social media platforms

• The current corporate materials lack consistency

• Prefer getting small samples so they can share it to clients

• Spends more time engaging with friends offline, some became Nu Skin product users

• The corporate legal guideline is hard to follow while creating assets

Building Journey Maps

Our team used sticky notes and categorized 51 user feedbacks into 6 phases: Learn, Brand, Attract, Share, Recruit and Train

The purpose is to come up with a social selling strategy to promote self-brand and bring in new business opportunities. This helps us to present it clearly to our stakeholders and executives about how user journey will look like for this strategy.

Millennials:

Generation X:

Millennials

The millennials use more social media post sharing and found that social selling often generates a higher selling point compare to offline selling. They share an average of 4 to 5 posts a day on social media. The social media posts are usually retouched or edited. In addition, it’s much more convenient to represent Nu Skin through social media posts and attracting new business. Most of the sales revenue comes from strangers.

Major pain point:

Social selling offers greater opportunity to bring in new partnerships, but harder to train new employees due to lack of online resource.

Generation X

Generation X generates most of the business through offline experiences. They share an average of 1 to 3 posts a day on social media. The social media posts are usually copied or shared from other accounts. Most of the sales revenue comes from friends.

Major pain point:

Hope to expand their business online, but is unfamiliar with managing social media accounts.

Q1 Strategy: Create digital assets for product training

The goal is to provide direct and social sellers an easy access to the corporate digital library. They can also use the graphics to build their own 1-page website and show it to potential product users or ones that are interested in joining Nu Skin.